Thursday, December 15, 2011

Toyota Halftime Handoff Week 10 Winner -- Shane's Inspiration

Shane's Inspiration constructs playgrounds that are accessible to all children, even those in wheelchairs and with physical disabilities. These spaces allow disabled and non-disabled children to interact and learn about one another through the act of play. Congratulations!

Wednesday, December 14, 2011

Today in History: Indy "Brickyard" is completed

Brickyard

On this day in 1909, workers place the last of the 3.2 million 10-pound bricks that pave the Indianapolis Motor Speedway in Speedway, Indiana (a town surrounded by the city of Indianapolis). Since then, most of that brick has been buried under asphalt, but one yard remains exposed at the start-finish line. Kissing those bricks after a successful race remains a tradition among Indy drivers.

In 1908, the auto-headlight mogul and race promoter Carl Fisher decided to build a five-mile track that would give carmakers a safe place to test and show off their vehicles. He signed up three partners and bought 320 acres of farmland on the edge of Indianapolis, across the street from his Prest-O-Lite headlight factory. The original plans for Fisher's "motor parkway" called for a three-mile "outer" loop and a two-mile course through the infield, but they were hastily redrawn when someone pointed out that such a long track would not fit on the parcel unless all the grandstands along the straightaways were eliminated. As a compromise, Fisher and his construction superintendent decided to build a 2.5-mile banked oval with grandstands on all sides.

Instead of the concrete surface that other racecourse builders were using, Fisher covered his track with a sticky amalgam of gravel, limestone, tar, and 220,000 gallons of asphaltum oil. For months, 500 workers and 300 mules laid layer after layer of the gooey mixture on the Indy loop and pulled steamrollers across it, pressing the roadway into a solid mass.

In August 1909, the Indy speedway was ready to open. The first race at the new Motor Speedway, a motorcycle race on August 13, was a disaster: the new track was so abrasive that it popped everyone's tires, and workers had to take a few days to sand it down before the event could continue. Even after that, the rack was still a mess: As racecar teams arrived at the speedway to prepare for the 300-mile Wheeler-Schibler race, one historian reported, "drivers were quickly covered with dirt, oil, and tar...the track surface disintegrated in the turns, [and] flying gravel shattered goggles and bloodied cheeks. Driving at Indy was like flying through a meteor shower."

On the first day of that first car race, driver Wilford Bacuque and his mechanic were killed when their Knox flipped over and bounced into a fence post. Then, three more people died when driver Charlie Merz shredded a tire and went flying into the stands. After AAA threatened a boycott, Fisher agreed to suspend all races at the Indy track until he could put down a safer surface.

He decided on bricks because traction tests confirmed that they were less slippery than gravel and sturdier than concrete. When the "Brickyard" opened, it was much less dangerous than it had been, and only seven people were killed there between 1909 and 1919. The speedway kept its brick track for nearly 50 years. Today, the speedway has an asphalt surface.

 

Courtesy of History.com

Tuesday, December 13, 2011

Toyota tweet campaign leads to $500 credit

Tweet
Toyota is making tweeting really, really profitable. It has launched the second year of a Twitter-based promotion in which customers who tweet about plans to buy or lease a Toyota vehicle can earn a $500 prepaid debit card.

The Shareathon program adds another sweetener this year. If friends of the customers re-tweet the original message, those rewards rise by $50 up to a maximum of another $500. That raises the ante to a total of $1,000.

"This year, Shareathon not only rewards shoppers for tweeting about their plans for a new Toyota, but is also a fun and unique way for us to engage their friends and followers," said Kimberley Gardiner, social media manager for Toyota. "Last year's Shareathon was such a huge success that we decided to add an incremental element to expand the social footprint and impact of the program."

Those who want to give it a try have to register anytime between Monday and Dec. 21. Then they have to purchase or lease a new Toyota before Jan. 3 to be eligible for the certificate.

 

Courtesy of USA Today

Thursday, December 8, 2011

Statement from Toyota Motor Sales, U.S.A., Inc., Regarding the National Highway Traffic Safety Administration’s Five-Star Composite Rating for All-New 2012 Camry

Toyotanewsroom
We are very pleased that the all-new 2012 Camry has earned a five-star composite safety rating from the National Highway Traffic Safety Administration (NHTSA). The fact that the Camry earned this five-star overall score after enduring a more rigorous NHTSA testing procedure targeted at raising the bar for overall vehicle safety is testament to the strong design, and safety-focused engineering consumers can expect in the nation’s top-selling car.
The redesigned 2012 Camry features a reinforced body structure that utilizes high-strength steel construction to help withstand cabin deformity during certain severe collisions, absorb impact energies and help enhance occupant safety. Each Camry is also equipped with a class-leading 10 standard airbags to help protect occupants in the event of a collision. Like all Toyota models, the 2012 Camry is equipped with Toyota’s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. The Star Safety System™ also features the standard Smart Stop Technology brake-override system, and a tire pressure monitoring system as standard equipment.
Vehicle safety and the development of technologies that forward the safety mission, such as Camry's available Blind Spot Monitor, remain a priority at Toyota.   Our designers and engineers will continue their efforts toward occupant safety, and, in doing so, help raise the bar for vehicle safety industry-wide.

Courtesy of Toyota

Monday, December 5, 2011

Your Monday Maintenance Tip: Air Filters

At
What is it?

The air filter stops airborne contaminants from getting sucked into your car's engine. It's a paper filter that stops debris such as dust, leaves and wayward pelicans before they get inside the engine and do damage.

Should I do this service when it's recommended?

Yes.

Why do I have to do this?

Because, eventually, your air filter will get plugged up.

What happens if I don't do this?

If your air filter gets too dirty or clogged, your engine won't be able to suck enough air into the combustion chambers. The engine will then run rich (i.e., too much gas and not enough air). When this happens, your car will lose power and run roughly. Your Check Engine light also may come on.

If you really neglect the air filter for a long time, your car may stop running altogether. While permanent damage is unlikely, it is possible. If an air filter were sufficiently dirty and damaged, it could allow harmful, abrasive contaminants into the combustion chamber.

Courtesy of CarTalk

Thursday, December 1, 2011

Toyota Halftime Handoff Week 9 Winner -- Big Sky Youth Empowerment Project

Congratulations to the latest Toyota Halftime Handoff winner, Big Sky Youth Empowerment Project! Their mission is to meet the demand for creative programs targeting high school-age, at-risk youth. They will receive a $10,000 donation to continue their efforts.