Tuesday, January 31, 2012

The Camry Effect - Toyota Camry Giveaway!

Camrywin
Every Camry has a story. Yours could start Sunday, February 5th.
We’re giving away a brand new 2012 Camry to one lucky winner and one to a friend of their choosing.

All you have to do is visit the link below to enter for a chance to win.You can enter once a day, every day from now until Sunday, February 5th — on that day you can enter twice. You can enter online or Shazam the commercial one last time when it airs live on television.

We’ll call the potential winner by the end of the day. Remember to tell your friends to enter. If they win, they might pick you to win too.

What are you waiting for? Visit Rohrich Toyota’s page to enter for a chance to win and share your Camry story to see how you’re connected to nearly 7 million Camry drivers. The Effect might surprise you.

NO PURCHASE NECESSARY. Open to legal residents of the 50 United States & DC, 18+ years of age and not a minor.
Sweepstakes ends 2/5/12 at 10 pm ET. Data charges may apply. To enter online and for full Official Rules, visit http://toyota.com/camryeffect/dealer/7ec40d6e9f0f599accb8bfb9243bd294. Void where prohibited.

Monday, January 30, 2012

Your Monday Maintenance Tip: Driving in Rain

Singinrain
Rainy driving tips - Smart Motorist offers the following suggestions for safer driving in wet weather. In stormy conditions, it is more difficult to see other vehicles, road signs and the road itself. It is critical to make sure you can see and be seen.

  • First and foremost: slow down! It takes longer to stop or adjust in wet weather.
  • Stay toward the middle lanes - water tends to pool in the outside lanes.
  • Maintain proper following distance (3 Second Rule). This needs to be increased in wet weather.
  • Drive in the tracks of a car ahead of you.
  • Don't follow large trucks or busses too closely. The spray created by their large tires reduces your vision. Take care when passing them as well; if you must pass, do so quickly and safely.
  • Be more alert when driving in wet or slippery conditions. Watch out for brake lights in front of you.
  • Avoid using your brakes; if possible, take your foot off the accelerator to slow down.
  • Turn your headlights on even in a light rain, or in gloomy, foggy or overcast conditions. Not only do they help you see the road, but they'll help other drivers see you. If your car has daytime running lights you still should put them on, so vehicles behind you can see you better.
  • Before it starts to rain, replace old or brittle wipers.
  • Avoid off-road driving: it's hard to judge the actual depth of puddles and you can easily become stuck, even in an SUV.
  • Never drive beyond the limits of visibility. At night rainy roads become especially treacherous. The glare of oncoming lights, amplified by the rain on your windscreen, can cause temporary loss of visibility while substantially increasing driver fatigue. In rainy conditions pedestrians, livestock, and wildlife are extremely hard to spot and even harder to avoid.
  • Never drive through moving water if you can't see the ground through it; your car could be swept off the road.
  • When driving through a puddle of uncertain depth, go slow. If it's deeper than the bottom of your doors, turn around and find another route. Deep water can cause serious damage to a modern car's electrical system.
  • Avoid splashing pedestrians.
  • If possible, stay off the road during heavy thunderstorms. Large flashes of lightning can temporarily blind and disorient drivers, and the accompanying high winds and heavy rain can create deadly driving conditions.

Slow down! This should be obvious but it also very important. People are so used to driving certain speeds on certain roads that sometimes they forget the need to slow down when inclement weather presents itself.

Before you go - Wet-weather driving demands gentle use of all the main controls - steering, clutch, brake and accelerator - and a larger allowance for errors and emergencies. When you begin a journey in rain, your shoes will be wet and liable to slip off the pedals. Scuff the soles on the rubber matting or carpeting of the car before you start the engine. All motorists should regularly check that their headlights, tail lights, brake lights and turn signals are working properly.

How are your tires? - Check your tires on a regular basis. Bald tires significantly reduce your traction on wet roadways, and offer little resistance to hydroplaning. When your tires run over water, the water is displaced and it needs somewhere to go quickly. The best place is between the treads of your tires. If your tires are bald, the water has no place to go and you end up riding on a layer of water, like a boat. (See Hydroplaning, below.)

Turn on your wipers - Replace your wipers regularly, at least once a year. Wiper blades in bad condition don't clear water from the windshield very well and distort your view. Older vehicles may need to have the whole wiper arm replaced. The arms bend over time and sometimes can't keep enough downward pressure to clear the windscreen, even with new blades installed. Wipers will often clear light rain from the windscreen with a few sweeps, then run on an almost-dry screen and leave smears of drying dirt. Don't be afraid to use the windscreen washers liberally: the fluid is cheap (99 cents a gallon) and the safety benefit is high. Carry extra during the winter.

Don't follow large trucks or busses closely. Splash and spray from these vehicles can obscure your vision, creating a potentially disastrous driving situation. Keep your distance, and your windshield wipers on, when other traffic is in front of you.

Turn on your lights - Whenever visibility is poor or it rains, headlights are a good way to let other drivers know where you are. It's both helpful to other travelers and makes you more safe. Remember, you are not the only one affected by poor visibility. You may be able to see cars without their headlights on but others may not have vision or windshield wipers as good as yours. Many states require headlights to be turned on when it is raining or when visibility is reduced to less than 500 feet.

Heavy rain - Heavy rain can overload the wiper blades, allowing an almost continuous sheet of water to flow over the screen. When visibility is so limited that the edges of the road or other vehicles cannot be seen at a safe distance, it is time to pull over and wait for the rain to ease up. It is best to stop at rest areas or other protected areas. If the roadside is your only option, pull off as far as possible, preferably past the end of a guard rail, and wait until the storm passes, seldom more than a few minutes. Keep your headlights on and turn on emergency flashers to alert other drivers.

Foggy windows - Rain or high humidity can quickly cause windows to mist up inside the car. In a car equipped with air conditioning, turn up the heat and direct the airflow to your defrosters with the AC switch engaged. (Many cars automatically engage the AC when switched to the defrost mode.) In a car without AC the procedure is the same, but you may need to open your side windows to get the air moving. Most modern cars have a built-in rear window defroster that easily clears a misted rear windscreen by heating up electrodes embedded in the glass. If you don't have one, put your defroster on high and its hot air will eventually follow the inside of the roof down to the rear window. If the car has swiveling dashboard vents, adjust them so that the air flow strikes the upper edge of the side windows. The airflow will clear the side windows first, finally traveling to the rear of the car. If all else fails, a rag or article of clothing will work as well; you'll just need to clear the window more often. Drivers should regularly clean their windshield and windows, both on the inside and outside, to help them see in good and bad weather. Smokers need to take extra care to make sure their interior windows are clear of a buildup of smoke residue.

Handling a skid - Losing control of your car on wet pavement is a frightening experience. You can prevent skids by driving slowly and carefully, especially on curves. Brake before entering the curves. Steer and brake with a light touch. If you find yourself in a skid, remain calm, ease your foot off the gas, and carefully steer in the direction you want the front of the car to go. This procedure, known as "steering into the skid," will bring the back end of your car in line with the front. For cars without anti-lock brakes, avoid using your brakes. If your car has ABS, brake firmly as you "steer into the skid."

Expressway driving - Leave lots of space between you and the car in front because it takes longer to stop. You're supposed to leave a few seconds between cars in dry weather. Make sure you add space in wet weather because if you have to hit the brakes hard, your tires will lock up, you will hydroplane and you will most likely hit the car in front of you. If available, drive in the fast lane, where there are fewer cars and less oil deposited on the road. Also, because of the built-in slope of the road, water drains towards the slower lanes. Avoid lane changes, as water tends to build up between the tire ruts in the lanes.

Oily deposits - Watch for intersections because of the oil spots in the road. Rain is most dangerous when it falls after a long, dry spell on to roads that have become polished and smooth: the rain blends with oil and rubber-dust deposits on the road surface to form a highly dangerous skid mixture. That mixture builds up at intersections, where cars stop and start frequently. Be extra careful immediately after it starts raining because it takes a while for the worst of the dirt and oil to get washed off the road.

Driving Through Water - Where water has flooded onto the road, drive very slowly and cautiously. Never drive through moving water if you can't see the ground through it: you and your car could be swept off the road, possibly finishing you both. Stop the car before entering the flooded area and check the water level ahead. Generally, if the water is deeper than the bottom of your doors or the bottom third of your wheels, it is inadvisable to attempt driving through it. Seek a detour rather than braving the flood and risking damage to your electronic control systems. Attempting to go through deep water can ruin any of these systems, creating a repair bill in the thousands of dollars.

At night it's much harder to see water hazards. You'll need good road observational skills to notice the difference between a wet road surface and flood water. Watch the contours not only of the road but also of fences, trees, hedges and buildings at the side of the road ahead. If they appear to be unnaturally low, slow down at once as the road is probably flooded. If you don't slow down and hit flood water at speed, the effect is almost like hitting a wall: you will first lose control, then come to a violent stop, possibly injuring your passengers as well. Watch out for places where floodwater collects, particularly low-lying roads adjacent to streams, and dips under rail or highway bridges.

If you determine it's safe to go on, proceed slowly and avoid making large waves in the water. If you have a manual transmission, engage first gear and keep the engine running fast by releasing the clutch just enough to partially engage gear and giving more acceleration than usual. This keeps the exhaust gases moving, helping to prevent water from entering your tailpipe. Vehicles with automatic transmissions should place the car in first gear and feather your brake, slowing the vehicle while at the same time keeping your revs up. Doing this for longer than a few seconds can seriously damage your vehicle and is not recommended. If you're submerged too deeply, your engine will stall and water might enter your engine through your air intake, causing a condition known engine hydro-lock, forcing you to replace it.

What to do if you stall in deep water - If possible, have someone pull your vehicle out using a tow rope or cable winch. It may be possible to drive a manual transmission car out using the starter motor. You can make the job easier by removing your spark-plugs, thereby lowering your compression and making your starter turn more easily. Take great care not to let water enter the cylinders, as it will hydro-lock your engine, ruining it. This is a last resort for rescuing a flooded vehicle and is not recommended.

Check your brakes - If you successfully pass through a deep water hazard, test your brakes. They may be saturated, and only driving very slowly and braking lightly at the same time will generate enough heat to dry them out. Be sure they are pulling evenly on all wheels before building up speed again.

Courtesy of SmartMotorist.com

Thursday, January 26, 2012

2012 Prius V: 3-Door Smart Key

It's never been easier to get into a Prius! Toyota is opening the door to some fantastic new technologies.

Tuesday, January 24, 2012

Toyota Prius C: Global Hybrid Could Become Most Important Prius

Prius
Toyota rushed a cut-rate version of its current Prius into development when Honda announced a sub-$20,000 price for the Insight a couple years ago, but the loss-leader never came to production. Turns out the incremental costs involved with adding crank windows and the like to the Prius weren't recoverable, and anyway, there was no need to worry. Insight sales provided no serious competition.

We don't yet know pricing on the new, smaller Toyota Prius C four-door hatchback, which is coming to the 2012 Detroit show in U.S. spec trim (Toyota unveiled the Aqua, the Japanese market version at the Tokyo Motor Show). It too doesn't need to match the Insight's price tag to be a bigger success. The Prius C, like its bigger brother, is a full Synergy Drive hybrid, not a mild hybrid like the Honda.

If the midsize Prius hatchback is an alterna-Camry, the Prius C is an alterna-Corolla, a good fit for world markets where compacts are more popular. Establishing the Prius worldwide as a hybrid icon first will make it easier to sell the Prius C in Europe and elsewhere. The bottom line: Globally, the C likely will become Toyota's most important Prius.

With a 157.3-inch overall length to the standard Prius' 176.4, on a 5.9-inch-shorter wheelbase with 1.8-inch-lower height, the Prius C combines a 1.5-liter DOHC four with Hybrid Synergy Drive. Toyota expects better than 50-mpg city fuel mileage on the EPA cycle to make it the highest of any non-plug-in model.

Toyota promises lots of kit "at an attractive price," including Bluetooth connectivity, steering wheel audio controls, and nine airbags standard. Toyota's Entune infotainment, with connection to Bing, OpenTable.com, and movietickets.com, will be optional. Entune also offers real-time weather, traffic, gas station prices, stocks and sports, voice recognition, music streaming, and e-mail/text-to-speech capabilities. The ultimate fuel-saver might be sitting in the car and playing with all this connectivity instead of driving it. The Prius C will go on sale in the U.S. in the first half of 2012.

Courtesy of Motor Trend

Monday, January 23, 2012

Your Monday Maintenance Tip: Winter Driving

Snowpocalypse
Severe weather can be both frightening and dangerous for automobile travel. Motorists should know the safety rules for dealing with winter road emergencies. AAA reminds motorists to be cautious while driving in adverse weather.

AAA recommends the following winter driving tips:

  • Avoid driving while you're fatigued. Getting the proper amount of rest before taking on winter weather tasks reduces driving risks.
  • Never warm up a vehicle in an enclosed area, such as a garage.
  • Make certain your tires are properly inflated.
  • Never mix radial tires with other tire types.
  • Keep your gas tank at least half full to avoid gas line freeze-up.
  • If possible, avoid using your parking brake in cold, rainy and snowy weather.
  • Do not use cruise control when driving on any slippery surface (wet, ice, sand).
  • Always look and steer where you want to go.
  • Use your seat belt every time you get into your vehicle.

Tips for long-distance winter trips:

  • Watch weather reports prior to a long-distance drive or before driving in isolated areas. Delay trips when especially bad weather is expected. If you must leave, let others know your route, destination and estimated time of arrival.
  • Always make sure your vehicle is in peak operating condition by having it inspected by a AAA Approved Auto Repair facility.
  • Keep at least half a tank of gasoline in your vehicle at all times.
  • Pack a cellular telephone with your local AAA's telephone number, plus blankets, gloves, hats, food, water and any needed medication in your vehicle.
  • If you become snow-bound, stay with your vehicle. It provides temporary shelter and makes it easier for rescuers to locate you. Don't try to walk in a severe storm. It's easy to lose sight of your vehicle in blowing snow and become lost.
  • Don't over exert yourself if you try to push or dig your vehicle out of the snow.
  • Tie a brightly colored cloth to the antenna or place a cloth at the top of a rolled up window to signal distress. At night, keep the dome light on if possible. It only uses a small amount of electricity and will make it easier for rescuers to find you.
  • Make sure the exhaust pipe isn't clogged with snow, ice or mud. A blocked exhaust could cause deadly carbon monoxide gas to leak into the passenger compartment with the engine running.
  • Use whatever is available to insulate your body from the cold. This could include floor mats, newspapers or paper maps.
  • If possible run the engine and heater just long enough to remove the chill and to conserve gasoline.

Tips for driving in the snow:

  • Accelerate and decelerate slowly. Applying the gas slowly to accelerate is the best method for regaining traction and avoiding skids. Don't try to get moving in a hurry. And take time to slow down for a stoplight. Remember: It takes longer to slow down on icy roads.
  • Drive slowly. Everything takes longer on snow-covered roads. Accelerating, stopping, turning - nothing happens as quickly as on dry pavement. Give yourself time to maneuver by driving slowly.
  • The normal dry pavement following distance of three to four seconds should be increased to eight to ten seconds. This increased margin of safety will provide the longer distance needed if you have to stop.
  • Know your brakes. Whether you have antilock brakes or not, the best way to stop is threshold breaking. Keep the heel of your foot on the floor and use the ball of your foot to apply firm, steady pressure on the brake pedal.
  • Don't stop if you can avoid it. There's a big difference in the amount of inertia it takes to start moving from a full stop versus how much it takes to get moving while still rolling. If you can slow down enough to keep rolling until a traffic light changes, do it.
  • Don't power up hills. Applying extra gas on snow-covered roads just starts your wheels spinning. Try to get a little inertia going before you reach the hill and let that inertia carry you to the top. As you reach the crest of the hill, reduce your speed and proceed down hill as slowly as possible.
  • Don't stop going up a hill. There's nothing worse than trying to get moving up a hill on an icy road. Get some inertia going on a flat roadway before you take on the hill.
  • Stay home. If you really don't have to go out, don't. Even if you can drive well in the snow, not everyone else can. Don't tempt fate: If you don't have somewhere you have to be, watch the snow from indoors.


    Courtesy of AAA Exchange

Tuesday, January 17, 2012

Toyota greenlights iQ Supercharger Concept for production [w/video]

Iq
Here's a surprise: Toyota has announced the company will produce the iQ Supercharger first unveiled at the 2011 Tokyo Auto Salon in limited quantities. The automaker has confirmed the development at the 2012 Tokyo Auto Salon. The vehicles will be built by partner Gazoo Racing and will feature a brawnier version of the same 1.3-liter four-cylinder engine found in the standard iQ. With a little forced induction on its side courtesy of a supercharger, the engine should be good for 130 horsepower and 133 pound-feet of torque. That's an increase of 36 ponies and 44 lb-ft over the stock configuration.

Like the concept, the production model will wear a not-so-subtle widebody kit, stiffer suspension and more aggressive brakes than its standard siblings. A six-speed manual transmission will be the only gearbox option. Indoors, buyers can expect to find custom seats and gauges that read all the way up to 124 mph.

Toyota and Gazoo Racing only plan to produce 100 of the muscle-bound iQ Supercharger models, and there's no indication its Scion cousin sold in the States will receive a similar treatment.

Watch the video:

Courtesy of AutoBlog

Monday, January 16, 2012

Happy MLK Day, everyone!

Mlkday
"That old law about 'an eye for an eye' leaves everybody blind. The time is always right to do the right thing."

Friday, January 13, 2012

Classic Toyota 2000GT turned into solar-powered EV

Solar
Saying the Toyota 2000GT holds a special place in our hearts is akin to calling oxygen and water kind of important to our survival. The long-nose two-door was envisioned as a suitable competitor to the likes of the European sports cars rolling out Italy and the UK at the time, and in many ways, the Toyota was far superior. Built at a time when Japan Inc. wasn't exactly known for beautiful automobile designs, the 2000GT may have been influenced by European cars of its day, but it has stood the test of time as one of the country's all-time design greats. The low-volume coupe is a piece of automotive legend, which is exactly why choosing to use a 2000GT as a platform for an electric conversion strikes us equal parts blasphemous and awesome. But that's exactly what Japan's Crazy Car Project has done.

The engineers behind the exercise ditched the standard 2.0-liter inline six-cylinder engine in favor of a 161-horsepower electric motor. A 35kWh lithium-ion battery provides the system with power, and the hood has been covered with photovoltaic cells to help keep the car going. Likewise, the back glass is covered in a transparent solar panel. All told, the system can propel the vehicle to around 124 mph.

Inside, the 2000GT SEV features a modernized interior with plenty of tech-laden gadgets. The vehicle was built in cooperation with Toyota and debuted at the 2012 Tokyo Auto Salon. Let's hope they started with a real basket case, eh? See a video of the car in action.

Courtesy of Autoblog

Thursday, January 12, 2012

Toyota Halftime Handoff Week 15 Winner -- Positive Coaching Alliance

Voters chose Positive Coaching Alliance as the Toyota Halftime Handoff for Week 15. They'll be receiving a $10,000 donation to provide all youth and high school athletes a positive, character-building youth sports experience. Congratulations!

Tuesday, January 10, 2012

Toyota Reveals NS4 Advanced Plug-In Hybrid Concept

Toyotanewsroom

DETROIT, January 10, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.

Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind.

“In this digital age, cars are becoming another spoke in the wheel of our electronic connectivity,” said Jim Lentz, TMS president and chief operating officer. “NS4 demonstrates Toyota’s take on the human connection to the car with technology that considers both emotional and rational relationships, person-to-car and car-to-society.”

NS4’s advanced powertrain targets a next-generation Hybrid Synergy Drive plug-in system featuring reductions in component size and weight with improved overall fuel economy, better acceleration and longer all-electric range, while maintaining a short charge time.

Sleek, Futuristic Styling
The NS4 concept signals a new styling direction for the Toyota brand aimed at creating an emotional connection with consumers. NS4 styling lines reflect a new take on the aerodynamics of the modified triangle, with a low height and cabin-forward tilt. The distinctive open trapezoid grille is accented by a floating lower spoiler and wing-like daytime running lights wrapping around to a sculpted fender. Rear lamps wrap around the sides of the vehicle to quarter sections layered into blistered fenders, while the rear lamp wings create a sharp edge and the effect of a rear spoiler.

The A-pillars are ultra thin for improved driver visibility while maintaining roof
crush integrity. The roof line profile, lift back design and powered swan-wing doors create greater accessibility and efficient functionality.

Increased Connectivity
Traditional vehicle development cycles average four years, but this is rapidly changing in the digital age. Vehicles have become another communication hub in the connected-consumers lifestyle and automakers must integrate the latest technologies into their product offerings. In fact, connected vehicles are the third-fastest growing technological device, behind smartphones and tablets.

Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehicle interfaces with emerging technologies. These alliances will help ensure Toyota is at the forefront of this emerging sector of the automotive market.

The NS4 concept’s Human-Machine Interface (HMI) provides a user interface built around a multi-touch screen with the look and feel of a smartphone. The simple, intuitive operation conveys information quickly while minimizing distractions and maximizing driver awareness. The multimedia and vehicle-controls enhancement also will direct air conditioning, audio, battery-charge and navigation functions. The HMI system is even capable of “learning” driver preferences and habits to anticipate driver responses in specific environments and situations. This concept represents a truly connected vehicle, offering the latest technology in a responsible and convenient package.

State-of-the-Art Safety Features
The NS4 introduces a next generation Pre-Collision System (PCS) with lane departure, rear-end and pedestrian collision avoidance technologies designed to predict collisions under certain circumstances and help avoid them. This PCS uses millimeter-wave radar and stereo cameras mounted on the front of the vehicle to detect and react to lane departure, pedestrians and other vehicles. In addition, the system emits near-infrared beams to enhance PCS recognition at night. This driver assistance feature helps to avoid collisions with other vehicles, road-side obstructions, and pedestrians by applying the brakes and manipulating steering.

The current generation PCS, available in certain Lexus and Toyota vehicles, is designed to identify certain objects directly in the road ahead. If PCS determines that a collision is imminent, the brake assist system is placed in standby mode, a warning is displayed and a buzzer sounds. If PCS determines that a collision is unavoidable, the system still will alert the driver via a warning light, warning display and buzzer, apply the brakes and automatically retract the driver and front passenger seatbelts.

Adaptive Driving Beam (ADB) headlights help prevent vision-impairing glare to oncoming drivers and pedestrians. Using a camera mounted behind the front grille and partial shielding inside the headlights, this feature allows drivers to maintain near-high beam illumination to improve nighttime visibility.
2012 NAIAS - Toyota NS4 Plug-in Hybrid Concept 001
The pop-up  hood structure automatically raises the rear of the hood to increase the space underneath, helping to reduce pedestrian head injuries caused by a collision with the front of the vehicle, within certain speed ranges. This innovation is the result of testing and verification using both conventional crash-test dummies and Toyota’s Total Human Model for Safety (THUMS) virtual model.

Using sub-millimeter wave radar, the Blind Spot Monitor (BSM) is designed to detect a vehicle in the adjacent lane and visually alerts the driver using visual indicators placed in the upper dash.

Four new glass technologies are integrated into the windshield and front triangle, door, and rear windows to improve driver visibility, gas mileage and electric driving mode mileage efficiency:

  • Hydrophobic coating – Fluorine coated glass causes rain drops to form into semispherical shapes for improved visibility and rain drop elimination (also used on the roof solar panel)
  • Anti-fog film – High performance resin material with anti-fogging characteristics and increa  sed durability
  • High ultraviolet (UV) absorbing inner-layer – Removes 99 percent of harmful UVA and UVB rays
  • Anti-solar film with radio-wave transparency – Reduces the internal vehicle temperature and improves electronic device functionality
Inner and outer rear view mirrors have been replaced with cameras that provide the driver with a panoramic rearward view. The rearward image is displayed on a dedicated dashboard mounted screen above the navigation screen and provides a wider view than conventional rear view mirrors. The rearward panoramic camera view working in combination with the Blind Spot Monitoring (BSM) system enhances driving visibility.

“The continued success of our conventional hybrid vehicles has laid strong groundwork for market acceptance of future advanced technologies,” said Lentz. “NS4 demonstrates Toyota’s ongoing commitment to enhancing the safety, efficiency, and convenience of future mobility for people everywhere."

For additional information, including hi-res images and b-roll, please visit www.toyota.com/esq or www.toyotanewsroom.com.

# # #
Courtesy of Toyota Newsroom

Thursday, January 5, 2012

Marvel & Toyota Yaris present: The Incredible Drive Part 2

In the second installment of a special four-part Marvel Super Heroes: What The--?! adventure, Bruce Banner, Doctor Strange and The Punisher continue their journey to the magical land of Cleveland in Bruce's Yaris. But along the way, someone gets the craving for cotton candy and carousels, so a brief pit stop is in order.

Tuesday, January 3, 2012

Toyota Works on Recycling Hybrid Batteries

Battery

LOS ANGELES (Jan. 3, 12:20 p.m. ET) -- Forget those fears that hybrid and electric vehicles will result in landfills full of dead batteries.

When Toyota hybrid battery packs reach the end of their lives, every piece is recycled. And it’s all because of a program launched a year ago by Toyota Motor Sales U.S.A. and its dealers.

Moreover, service departments can use the battery-handling process to help sell new vehicles to used-Prius owners.

Nickel-metal hydride battery packs for EVs and hybrids are expected to last seven to 10 years and 150,000 to 300,000 miles depending on how the vehicles are driven, said Gary Smith, Toyota corporate manager of product quality and service support.

The California Air Resources Board requires the packs to last 150,000 miles, “but that’s not a magic number for us,” Smith said.

Few Toyota hybrids are near that mileage, but Smith expects the number to climb soon. About 500 battery packs expire each month. Toyota hybrids became truly popular with the launch of the second-generation Prius in 2003, meaning the rate of Toyota hybrids with high mileage will increase soon. About 1.3 million Toyota hybrids are in use.

When a hybrid battery starts to wane, a light on the vehicle instrument panel is illuminated, and the power to the wheels is reduced, Smith said.

When a dealership reports a dying battery pack, Toyota sends a reusable shipping container for the pack, which is loaded into the container and sent to recycling specialist Kinsbursky Bros. in Anaheim, Calif., Smith said. The packs weigh 100 to 150 pounds, so they can be shipped by UPS.

Kinsbursky breaks down the battery pack, removing the most valuable components -- the nickel and a few rare-earth elements. The battery modules are shorted out to remove the electric current, the electrolyte is decanted and the nickel is sent to a smelter outside the tough regulatory climate of California. The resulting smelt typically is turned into stainless steel used to make refrigerator doors. The shells around the pack are recyclable. The plastic housing is shredded and reused.

Kinsbursky can also recycle lithium ion batteries, which are replacing nickel-metal hydride batteries in many EVs and hybrids.

Typically when the hybrid battery nears the end of its life, vehicle owners are ready to get a new car anyway. A new battery pack retails for $2,589, slightly less than the cost of an engine rebuild. And while Toyota is trying to drive down the cost of a new pack, the replacement cost tends to push the decision for a trade-in. As a result, the dealer can install a new battery pack for a used car he can resell.

Courtesy of Plastic News